The IEC launched an online promotion campaign in the form of a quiz with lucky draws with an objective to promote financial knowledge and capability during 13 February to 16 March 2014.
For four consecutive weeks during the campaign period, a question was posted on the IEC website every week. Every week 200 participants who got the correct answers were awarded supermarket cash coupons. Those who got all the correct answers for four weeks automatically entered the Grand Lucky Draw. The campaign was promoted in major news and finance websites and the response was encouraging.