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The Personal Finance Ambassador Programme is targeted at students from different tertiary institutions. Students form teams and will be trained as Personal Finance Ambassadors at a Day Camp. Each team develops and delivers a financial education project which promotes financial education messages to students at their own institutions. Ambassadors are awarded Ambassador Certificates and the 6 best teams compete for awards at the Presentation and Award Ceremony.

In 2018/19, the theme of the programme was “Smart Online Spending”. 10 teams comprising of 52 students became ambassadors and learnt practical financial management skills via the day camp on 27 Oct 2018.

Ambassadors participating in fun activities at day camp


Teams developed their financial education project proposals with their mentors during a series of meetings. During November and December 2018, the teams implemented their projects and reached over 3,000 students at their own campuses. Their financial education messages were delivered in various format.

Food Booth, board game and quiz activity were conducted to promote financial education at different tertiary campuses


In December 2018, all teams submitted their financial education project reports, six teams were selected to present and compete in a competition at the Award Ceremony on 12 Jan 2019.

The Excellent Financial Education Initiative Gold Award:

  • The Education University of HK “教大思錢想後” team

The Excellent Financial Education Initiative Silver Award:

  • HK Polytechnic University, SPEED “精明網購聯盟” team

The Excellent Financial Education Initiative Bronze Awards:

  • HK Baptist University “Fun$Teach” team
  • HK Institute of Vocational Education (Tuen Mun) “Smart Travelers” team
  • HK Institute of Vocational Education (Haking Wong)“持家有道”team
  • HK College of Technology“Super IT men” team

Happy moments in the Award Ceremony


The new programme will be started in September 2019, interested tertiary institutions please contact us at

27 January 2019